It has now become so much easier to put up your own online store such as simple ecommerce website. But, first-time online business owners know the struggle of making money since they still do not know how to make things work in the online realm.
Fortunately, there are things that you can do online that will help you generate more revenues for your store. In this article, I will go over some tips to help you bring more customers to your online shop.
Look for Influencers on Facebook
Influencers are people who have a massive following. That is why you want to scour Facebook for influencers to help your cause.
You want to contact them and ask them if they could market your online store. They are usually cheaper to get than Facebook ads simply because all you have to do is give them some discounts or even some gifts before they will start promoting your brand.
Use Facebook Targeted Ads
Facebook is a great platform to advertise your business. There is a feature called “targeted ads” where you will be able to advertise to people who are most likely going to buy your products. This is a great feature, albeit you may need to spend some money on it.
Create a Follower Base on Twitter
Twitter is a good social media platform to create a solid follower base. You have to make sure that you do all of the necessary things to help you gain more followers by being active in the community (particularly where your target audience is) and making sure that you contribute well.
Ask for Referrals
If you have established a good follower base, you can also ask them to promote your products as well- but do so in a way that does not come off as a direct command.
Use Relevant Hashtags
Twitter is the first platform to make use of hashtags and it is quite a powerful thing. By using the appropriate hashtag, you can get to as many people as possible. Make sure to do so.
You want to market your business first in your local area. Create a meetup event where you will invite some potential prospects. Ask them about what makes a good product and service and heed their advice as well.
Write a Blog Post
Writing a good blog post that highlights the features of your product will bode well for your business.
Guest Post on Authoritative Websites
Go to authoritative websites and forums and then do some guest posting there. That way, your online store gets more credibility.
Always Put Important Information in Your “About” Page
Your online store needs to have an ‘About’ page that highlights the story behind your business, your mission, and your vision. This is so that people will know what your business is all about.
Look for Unsatisfied Customers
You’re going to want to do some competitor analysis for this one. Find some bad or unfavorable reviews of your competitors and talk to these people. Gain any insight as to why they didn’t like the product your competitors are selling and then improve your service from there.
Employ a Referral Program
Many people want free stuff which is why you would want to create a referral program that rewards your existing customers by inviting new ones.
Ask for Customer Feedback
Every time a person buys from your store, make it a point to ask for their feedback as it will really help build the credibility of your online shop.
Don’t Forget SEO
Search Engine Optimization is a vital part of online platforms which is why you need to make sure that you’re using the best practices.
Create Your Own Newsletter
Invite people to go to your site and sign up for your newsletters. This is a good way to attract not only your existing customer base, but also potential prospects as well.
See What Your Competitors Are Doing and Do It Better
Take a look at your competition and pick apart the things that they do good and then make it better.